Global Gummy Supplements Market reached US$ 17,057.5 million in 2023 and is expected to reach US$ 35,222.5 million by 2031, growing with a CAGR of 11.3% during the forecast period 2024-2031.
The gummy supplement market has seen substantial growth, driven by consumer preferences for health-oriented, and convenient products. Gummies offer an easy, enjoyable alternative to traditional pills or powders, making them popular among those seeking a more palatable way to meet their nutritional needs. Rising consumer awareness about dietary supplements, particularly during the COVID-19 pandemic, has further fueled this trend.
Multivitamin gummies are increasingly favored for their perceived health benefits and appealing taste, with both children and adults driving demand. Plant-based and organic gummies are in high demand due to preferences for natural ingredients and non-GMO options. The adult segment is particularly strong, accounting for over 62% of the market, as gummies offer an attractive alternative for those who struggle with traditional tablets. Additionally, innovative packaging and the introduction of new gummy types, including those with natural extracts, probiotics, and even CBD, continue to expand market possibilities and cater to evolving consumer needs.
According to the article provided by the Applied and Natural Science Foundation in 2023, gummy supplements are emerging as an effective means for delivering pharmaceuticals and nutritional bioactive, gaining popularity among both children and adults. This study aimed to develop vegan gummy prototypes using natural ingredients. Agar-agar from red algae and carrageenan were chosen as gelling agents to improve texture. Phycocyanin from Spirulina and anthocyanin from purple cabbage provided natural colorants. The research resulted in five formulations: Blueberry Anthocyanin Vitamin D (BAD), Blueberry Anthocyanin Vitamin C (BAC), Mango Antacid Anthocyanin (MAA), Mango Flavored Phycocyanin (MFP), and Kiwi Flavored Spirulina (KFS). The MAA gummy was excluded due to texture issues. The remaining gummies maintained their color and texture after a week of storage. The BAD gummy showed exceptional adhesiveness and springiness, while the KFS gummy excelled in cohesiveness and chewiness. Sensory evaluations revealed a preference for the cyan color from phycocyanin, with MFP and BAC gummies being highly favored overall. This study highlights the potential of using natural, vegan ingredients to create gummies that offer both sensory appeal and nutritional benefits.
Market Scope
Metrics
Details
CAGR
11.3%
Size Available for Years
2022-2031
Forecast Period
2024-2031
Data Availability
Value (US$)
Segments Covered
Type, Distribution Channel, End-User, and Region
Regions Covered
North America, Europe, Asia-Pacific, South America, and Middle East & Africa
Fastest Growing Region
Asia-Pacific
Largest Region
North America
Report Insights Covered
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights.
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Market Dynamics
Rising awareness of the health benefits of gummy supplements:
The rising awareness of the health benefits associated with gummy supplements reflects a significant shift in consumer preferences toward more accessible wellness solutions. As the market for dietary supplements continues to expand, gummies have emerged as a particularly compelling option due to their palatability and convenience. This segment’s growth is fueled by a broader trend of increasing health consciousness among consumers, who seek out products that not only offer functional benefits but also enhance the user experience. Gummies, with their appealing flavors and ease of consumption, cater to a diverse demographic, including both children and adults.
The growing emphasis on transparency in ingredient sourcing and manufacturing processes has further strengthened consumer trust in these products, making them a preferred choice in the wellness sector. Consequently, gummy supplements are positioned as a key player in the evolving health and nutrition landscape, driven by their ability to meet the demands for both efficacy and convenience in contemporary health management.
Additionally, The growing consumer inclination towards gummies is further supported by their ability to address common issues such as pill-swallowing difficulties and the challenge of maintaining consistent supplement routines. Additionally, the integration of advanced nutrients and clinically-backed formulations into gummy products enhances their perceived value, positioning them as both a convenient and effective solution.
Increase in prevalence of vitamin deficiency diseases
The rise in vitamin deficiency diseases, particularly in North America, is significantly driving the demand for gummy supplements. Conditions such as vitamin D deficiency, which can lead to osteoporosis and weakened immune function, and vitamin B12 deficiency, often associated with anemia and neurological issues, are increasingly prevalent. These deficiencies are partly attributed to modern dietary patterns and lifestyle choices, which lack essential nutrients. The growing awareness of these deficiencies among consumers, coupled with a shift towards more palatable and convenient supplement forms, has catalyzed the market growth for gummy supplements. These products are perceived as a more enjoyable and easier-to-consume alternative to traditional tablets and capsules, aligning with consumer preferences for taste and convenience.
The market for vitamin gummy supplements is experiencing robust growth as a result of this trend. Companies are leveraging innovations in formulation and flavors to capture a larger market share, responding to the increasing demand for products that address specific nutritional gaps. Additionally, the appeal of gummy supplements extends beyond children to adults, who are seeking more engaging and palatable ways to manage their vitamin intake. This shift is supported by substantial investments in research and development to enhance the efficacy and nutritional profile of gummy supplements. Consequently, the surge in vitamin deficiency diseases is not only fueling the expansion of the gummy supplement market but also driving ongoing advancements in the sector to meet evolving consumer needs.
Stringent Regulatory Standards and Compliance Challenges
Stringent regulatory standards and compliance challenges pose significant restraints to the gummy supplements market, impacting manufacturers, distributors, and consumers alike. Regulatory frameworks vary across regions and countries, often requiring rigorous testing, documentation, and adherence to safety standards for gummy supplement products intended for children. These standards aim to ensure product efficacy, safety, and quality but can also result in prolonged approval processes and increased production costs for companies operating in the market.
For instance, in the United States, gummy supplements are regulated as dietary supplements by the FDA. This categorization subjects them to stringent requirements under The Federal Food, Drug, and Cosmetic Act (FD&C Act), including compliance with Good Manufacturing Practices (GMP) and substantiation of health claims through clinical studies. Similarly, the European Union regulates gummy supplements under the Novel Food Regulations, which necessitate comprehensive safety assessments and approval before market entry.
Market Segment Analysis
The global gummy supplements market is segmented based on type, distribution channel, end-user, and region.
The Surging Demand for vitamin Gummies
The surging demand for vitamin gummies reflects a significant shift in consumer preferences towards more convenient supplement formats. This trend is driven by the appeal of gummy vitamins as a palatable alternative to traditional pill forms, offering a pleasant taste experience and ease of consumption. As consumers increasingly prioritize taste and convenience, vitamin gummies are gaining traction across various demographics, including adults who seek specific health benefits such as immune support, stress management, and sleep regulation.
The market’s expansion is further supported by innovations in product formulations, including sugar-free options and specialized blends for different health needs. This growing segment underscores a broader consumer shift towards more engaging and accessible health solutions, positioning vitamin gummies as a key player in the evolving dietary supplement landscape.
In December 2022, according to the news published on UCLA Health, Gummy vitamins offer a palatable alternative to traditional pills, making them more appealing due to their candy-like taste and ease of consumption, particularly for those who struggle with swallowing pills. However, they come with notable drawbacks. Gummy vitamins often contain added sugars and artificial ingredients, which can contribute to health issues like obesity and digestive problems.
Market Geographical Share
Rising Demand for gummy supplements in North America
The demand for gummy supplements in North America is driven by several key factors that reflect evolving consumer preferences, increasing awareness of health benefits, and a growing emphasis on preventive healthcare for children. This trend is particularly evident among millennials and younger demographics, who favor gummies over traditional pills due to their appealing taste and ease of consumption. The growth is particularly pronounced in vitamins and minerals, with multivitamins, vitamin D, and omega-3 supplements leading the charge.
Additionally, the perception of gummy supplements as a healthier alternative to sugary snacks has bolstered their popularity. Manufacturers are responding to this demand by innovating with new flavors, shapes, and nutritional profiles, ensuring products cater to diverse health needs and preferences. The rising trend is also supported by aggressive marketing strategies and the broadening availability of gummy supplements across various retail channels, from online platforms to health food stores and pharmacies.
According to a study provided by the International Journal of Environmental Research and Public Health, In Canada, the growing market for children’s supplements, including gummy forms, has prompted an evaluation of their nutrient levels against guidelines from the US Health and Medical Division (HMD) and Health Canada. A study conducted in Calgary analyzed 80 child-targeted products, focusing on vitamins, minerals, and fish oils/omega-3s. The findings revealed that 65% of these products were multivitamins, with dosages often exceeding the Adequate Intake (AI) recommendations for key nutrients such as vitamins A, B6, B12, and C. Significant variation was observed in nutrient levels, with some products providing up to 5557% of the AI for vitamin B12. These results highlight concerns about over-fortification and the potential adverse effects of excessive nutrient intake, as well as the challenges parents face in understanding and managing appropriate nutrient levels for their children. Further research is needed to assess the long-term impacts of these supplements.
COVID-19 Impact Analysis
The COVID-19 pandemic has significantly impacted commercial activities, especially in the consumer sector, with about 95% of Americans under lockdown as of April 20, 2020. This has led to a decline in consumer spending across numerous categories. However, the vitamins and supplements market has defied this trend, experiencing substantial growth.
Consumer interest in vitamins, minerals, and supplements has surged as individuals seek to enhance their overall wellness, bolster immune health, and mitigate anxiety due to the pandemic. Over the past two months, as COVID-19 has spread across the U.S., there has been a notable increase in consumer engagement with these products. Surveys indicate that 20% of consumers who previously never used supplements expect to increase their supplement usage in the coming three months.
The demand for specific supplements like vitamin C, vitamin D, elderberry, and echinacea has risen sharply, with consumer interest increasing by three to sixteen times in March. This heightened interest has positively impacted vitamin gummy manufacturers, with suppliers reporting demand increases of over 20%. Surprisingly, the growth extends beyond immune health supplements. Categories such as overall vitamins and minerals, performance nutrition, food supplements, digestive aids, enzymes, and amino acids have all seen weekly sales growth ranging from 20% to 140% in the last three weeks of March.
Russia-Ukraine War Impact Analysis
The conflict between Russia and Ukraine has introduced additional challenges and uncertainties for the gummy supplements market, primarily related to global supply chains and geopolitical tensions. Additionally, the surge in oil prices is creating a ripple effect across various sectors, including the dietary supplement industry. Specifically, the production costs of gummy supplements are anticipated to rise. Gummy supplements, which rely heavily on petroleum derivatives for their gelatin and packaging materials, will see cost increases as a direct consequence of higher oil prices. The raw materials for the gelatin, flavorings, and preservatives in gummy supplements are petrochemical-based, making them susceptible to oil market fluctuations.
Furthermore, the packaging materials, often made from plastics like polyethylene and polypropylene, are directly influenced by oil price fluctuations. As a result, manufacturers are facing higher production costs, which are inevitably passed on to consumers. This trend underscores a broader inflationary pressure on health and wellness products, compelling companies to reassess their pricing strategies and supply chain efficiencies to maintain market competitiveness while meeting consumer demand.
By Type
Vitamins
Minerals
Omega Fatty Acids
Collagen Gummies
Other Types
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Online Retail Stores
Pharmacies and Drug Stores
Others
By End-User
Adults
Kids
By Region
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Russia
Rest of Europe
South America
Brazil
Argentina
Rest of South America
Asia-Pacific
China
India
Japan
Australia
Rest of Asia-Pacific
Middle East and Africa
Key Developments
In May 2024, NOW Foods, a leading natural products company launched an omega-3 fish oil gummy utilizing ConCordix technology. Designed for both adults and children aged four and older, each passionfruit-flavored gummy contains 750mg of fish oil, providing 300mg of EPA and 225mg of DHA. This product launched across the US and Canada, is available in natural health food stores and online platforms.
In April 2022, Abbott the global healthcare leader, launched Arachitol Gummies in India, a new fruit-flavored product for kids and adults. These gummies, available in an orange fruit flavor, are formulated to help maintain optimal Vitamin D levels, which are crucial for calcium absorption and bone health. These gummies are approved as health supplements by the Food Safety and Standards Authority in India.
Market Competitive Landscape
The major global players in the market include Church & Dwight Co., Inc., Amway Corp., Bayer AG, Haleon Group of Companies, Nestle, Hero Nutritionals, Inc., Unilever, Herbaland USA, Nature’s Truth, and Otsuka Pharmaceutical Co., Ltd.
Why Purchase the Report?
To visualize the global gummy supplements market segmentation based on type, end-user, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of gummy supplements market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.
